Auberge Resorts

A luxury boutique resort group known for immersive experiences and stylish design. 

Auberge Resorts is a fast-growing luxury resort group with over 30 properties around the world, known for their immersive and stylish design. Each property has its own unique story to tell and Bespoke Sound helps tell those stories through music. Recently, Bespoke Sound partnered with Auberge to soundtrack the opening of two major California wine country resorts, Stanly Ranch in Napa and The Inn at Mattei’s Tavern in Los Olivos.

The Brief

As the Auberge brand has steadily grown, they needed a partner who could be hands-on and deeply understand the atmosphere and unique nature of each property.

Auberge had to have just the right music to elevate the ambiance of their thoughtfully-designed spaces, and to complete the multi-sensorial guest experience. They also wanted to make sure each property have its own distinct vibe that faithfully reflects a sense of place and a harmonious whole.

"Bespoke more than delivered on their music for Stanly Ranch from our multiple F&B spaces to our pools, welcome center, and spa area."

Jen Yeager, Director of Experiences, Stanly Ranch

The Results

In 2022, Auberge opened a new addition to their portfolio: Stanly Ranch. Over 20 years in the making, Stanly Ranch provides the quintessentially luxurious Napa Valley experience. Situated on 700+ acres and flanked by beautiful vineyards, Stanly Ranch features dozens of free-standing guest homes and villas, a world-class restaurant, Bear, café Gavel, multiple pool areas, and “Hale House” a comprehensive spa and wellness center.

In advance of its opening, Bespoke Sound was brought in to develop and deliver a truly exceptional music identity. Informed by Stanly’s locality, design & architecture, and overall concept we gathered insight from numerous NorCal DJs and artists to hone in on the perfect sound for each zone. The overarching vibe is contemporary California cool, with Folk, Americana, vintage, easy Rock, Neo-Soul, and eclectic deep-cuts. The result is a truly integrated and thoughtful musical experience throughout the property.

We continue to add regular updates to the music, to keep it fresh and seasonal. The music for Stanly Ranch continues to delight and inspire guests, with staff reporting regular complements and enjoyment.

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