Harmony Hotel

An arts-centric surfer’s paradise hidden on the beaches of Costa Rica. 

Harmony Projects is a boutique hotel group with properties in Costa Rica, and a go-to for in-the-know surfers, yogis, and creative professionals. Bespoke Sound has been the group's music partner for the last decade. 

The Brief

The brief was to create a sophisticated, timeless, yet casual beachside vibe. As Brian Wilson as it is Bossa Nova, as Talkie Walkie as it is Trojan Records. Cosmopolitan, a bit funky, and always inspired by local culture. The music makes a creative director from New York or LA feel comfortable among their tribe and at home in this jungle beachside paradise. Built around a detailed discussion about the brand, the guests, and goals, and further informed by a site visit, research, and proposal, Bespoke Sound got to work. 

"The music Bespoke Sound designed for us is a big part of our guest experience and a pillar of the brand."

Evan Bruno
HEAD OF STRATEGIC MARKETING & PARTNERSHIPS

The Results

During the curation process, we collected inputs from other DJs and tastemakers from Brooklyn to Buenos Aires, Cumbia and Reggae crate diggers, and the Harmony staff themselves. Contemporary underground and heritage Latin American music was woven throughout the playlists to create an undeniable feeling of location and exploration. With Costa Rica halfway between Mexico in the north and Argentina in the south, it acts as the perfect collection point for some of the most exciting and timeless music from the region. The music was considered for over 10 different criteria, including genre, era, origin, key, cultural context, lyrics, and more, then sorted based on location, time of day, and vibe. Each song was hand-selected for time of day, day of week, location, and mood, resulting in over 80 hours of music and 1,500 songs. 

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