Built in Atlanta in 1924, Hotel Clermont has been a host to many characters and events– most good, some bad, all interesting. A few years back, the place was nearly razed until some visionaries stepped in and lovingly restored it into Atlanta’s #1 boutique hotel, keeping all of its memories intact.
The hotel team partnered with Bespoke Sound to design a music identity that would work as a soundtrack for the guests' festivities, whether enjoying a festive dinner at their restaurant, Tiny Lou's, or a rooftop drink after peeking into the (unaffiliated) oldest strip club in Atlanta downstairs.
The brief was to create a sophisticated, timeless, yet casual vibe. As Brian Wilson as it is Bossa Nova, as Talkie Walkie as it is Trojan Records. Cosmopolitan, a bit funky, and always inspired by local culture in ATL.
The music was considered for over 10 different criteria, including genre, era, origin, key, cultural context, lyrics, and more, and hand-selected for time of day, day of week, location, and mood, resulting in over 80 hours of music and 1,500 songs.